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Once your website is launched, we will provide 30 days of support to make sure any bugs have been ironed out and that you are confident using your new website. After this, you will need to subscribe to our ongoing Website Care plan to make sure your website is updated and secure. The Website Care plan includes updating your software, daily backups, security checks, and making sure your website is online and open for business 24/7/365. More information on our website care plans is available upon request.
Yes. WordPress is a great content management system that now powers more than 30% of the web. Its huge market share is due to it’s flexibility and ease of use. Don’t worry, we’ll teach you how to manage it and help you along the way.
Not all businesses will be able to support the requirements of having a blog, but businesses who do blog get more traffic to their website than those who don’t. A quality blog helps convert that traffic into leads while establishing your business as an authority in your industry.
Every time you publish a blog post, you increase your web presence by another page which creates one more opportunity for your business to show up in search engines and drive traffic to your website in organic search.
We will install Google Analytics software on your new website and show you how to log into your Google Analytics account where you can see a wide range of statistics about your website including the number of visits, page views than the amount of time people are spending on your website.
If you subscribe to our Website Care plan you will also receive a more detailed analysis of your website analytics
If you have subscribed to our ongoing Website Care plan, we will be your first point of contact should something go wrong with your website. We will determine whether it is something the hosting company needs to fix or something that is covered by your website care plan. We will provide basic training to assist you in using your website once it is launched.
To be honest, if you're asking this question, you almost certainly already know the answer. Website design is a dynamic process. Although your organization or business may not require the most cutting-edge website design, its design should feel current and relevant. If your website is older than five years, the answer is almost certainly yes, it's time for a redesign. Additionally, if you dislike the look of your website, why should your visitors?
A website’s goal is to provide inbound leads and visibility for your business. To accomplish that goal, your website needs to continually deliver a pleasant user experience to those who are looking for your products and services.
WordPress is open source content management software and currently powers around 25% of all websites on the Internet. The project is contributed to by tens of thousands of developers all over the world and is growing from strength to strength. This dynamic, open source software has evolved into an easy-to-use content management system, putting you in control of your content.
WordPress allows us to develop flexible and customizable websites to modern standards and observes web development best practices. Furthermore, the community of web developers that use WordPress reaches far and wide and allows us to tap into this collective intelligence and bring that wealth of experience to your project.
The time it takes for your website to appear on page 1 of Google depends on a number of factors. It depends on the search phrase people are using to find your website and the number of other websites that are also available for those search phrases. Nobody can truly say how long it will take for your website to appear at the top of search engine results pages (including people who actually work for Google), however, there are a number of factors that can improve your chances.
Building your website on WordPress is a good start as WordPress has some great Search Engine Optimization fundamentals built-in. Creating unique and interesting content on a regular basis for your website is also critical to increase your visibility among search engines. Launching your website and then forgetting about it is a surefire way to get lost among the noise.
We are happy to talk to you more about your search engine strategy if you have any questions.
Social media has completely changed the game for advertising. In fact, 97% of marketers say Social Media is now critical for all businesses. By spending as little as six hours per week on socials, you can increase not only your brand recognition but your sales as well. Some may ask, do you really need social media marketing? Yes, yes you do. And here are some of the reasons why:
Increase Brand Awareness
A recent Pew Research Center study found that 68% of American adults are Facebook users. Among 18 to 24-year-olds, 78% use Instagram and 45% are on Twitter. Even Americans 65 and older, 37% are social media users! If all of these people are spending time on social media, why wouldn’t you do the same to increase exposure for your brand?
Implementing a social media strategy will greatly increase your brand recognition since you will be engaging with a broad audience of consumers. Create social media profiles for your business, hire employees and business partners who will “like” and “share” your content to introduce a new network of individuals. These new individuals could potentially become new customers, and the more people who know about your business, the better!
Engage With Your Customers
Social media is the perfect way to interact and engage with your customers! The more you are interacting on social media with potential customers, the higher your chances of conversion will be. Set up a two-way communication with your target audience so you can make sure you’re aware of their wants/needs and are able to cater to them. Communication with your customers is the best way to win their attention and deliver your brand's message. You will also be able to gain an audience in real terms and form organic connections.
Boosting Your Website SEO
Search engine optimization (or SEO in short) is a set of rules that can be followed by website/blog owners to optimize their websites for search engines and thus improve their search engine rankings. SEO is an inbound marketing strategy; it allows you to market to people when they are looking for the products and services your business provides. It is also an awesome way to increase the quality of sites by making them user-friendly, faster and easier to navigate.
Enhance Brand Loyalty
A lot of business owners think having a ton of followers is the most important thing when in reality, it’s better to have a small number of organic followers than a ton of random ones. It doesn’t serve a real purpose if your followers aren’t loyal to your brand, so you want to make sure that you are targeting loyal followers as opposed to random ones! This is why it is so crucial that you focus on increasing brand loyalty. Having a loyal following means better engagement and a better chance of turning those followers into customers.
Cost-Effective
It’s free to create profiles on almost all social networking platforms, which makes social media the most cost-effective advertising route. 84% of marketers say they spend as little as six hours of effort per week on social media, and that little of time has been effective enough to drive traffic to their social media platforms. If you could just spend even one hour a day developing and creating content, you could start seeing the results! There is also paid advertising through Facebook, Twitter, and Instagram that is relatively cheap.
It’s safe to say that Social Media is here to stay, and the longer you wait to take advantage of social media marketing, the more you have to lose. When done right, it can lead to more customers, more traffic, and more conversions. The earlier you start, the sooner you will start seeing the results and growth in your business.
Reaching out to people who have influence over a large audience whose brand is aligned with yours and coordinating collaborations. Collaborations can include posts on newsfeeds or in stories, blogs, and hosting giveaways.